Well, we are a month into the new year, and I couldn’t be more hopeful and excited for what the future has in store! After an extremely difficult year filled with major life change and loss, I’m on the other side and ready to jump into what God has in store for me with both feet! One of my big goals for this year is to do a Brand Refresh. And so far, it’s been an incredible experience!
What do I mean by that? Well, I ended up losing most of the content from my blog, which was a blessing in disguise. I got to take the concept that I had built over the years and start over! So here I am, doing just that. If you’re new here, check out my background!
The Brand
A brand is so important! I spent a lot of time and energy on my brand when I created it over 6 years ago. This Whole House was always meant to encompass all of the things that have to do with the home. Whether it’s parenting, entertaining, renovating, or meal prepping. These are all things I love, and I wanted it to be a brand that could breathe and grow with me!
So I asked myself, how can I make all of these things readily available to my people! One way is to be consistent with blogging. So I will do more of that. Another, is to authentically post on Social Media. I think it’s important to really lean into the giftings we have. So I will lean into my role as a female builder in a male dominated industry, a mom, and a home maker!
I worked with a rockstar team to update photos, branding, and my mission statement. My heart is to use this business to, of course, make other peoples’ renovation dreams come true, but also to connect with and empower them! I created a life that was ambitious. I’ve walked through an extremely difficult season, and came out stronger. I want to embrace my story and use it to be a world changer!
Mission Statement
I’ll leave you with my mission statement, because I feel like it puts my heart into words in a beautiful way:
“At This Whole House, we proudly stand as a beacon of inspiration in the male-dominated world of home renovation, showcasing the unique strengths and perspectives that come with being a female-owned company. Our mission is to create spaces where joy and authenticity thrive, and where every client feels empowered to express their true selves. Driven by Emily’s passion and expertise, we bring your dream renovations to life, ensuring that each project is not just a transformation of your house, but a celebration of individuality and creativity. In this journey, we are committed to breaking barriers and setting new standards in the industry, making your vision a reality in a space where you can be authentically and joyfully yourself.” written by OnBrandDesigns
So glad to be back with you all! Can’t wait to share some really exciting projects that are on the books this year.
XOXO,
Em